Work with a partner that understands the unique complexity and competitiveness of B2B healthcare technology marketing
MAKE COMPLEX TECHNOLOGY SIMPLE
We Know B2B Healthcare Technology Marketing
Tap Into Decades of Healthcare Technology Marketing Experience
Hospital software and consulting
Defined hospital buyer profiles and creative messaging and campaigns to forge an executive market for a complex software and consulting care coordination solution. Established strong brand and built pipeline from dust to diamonds.
Grew qualified pipeline 600% through a mix creative digital, video, podcast, targeted online advertising, email, social media partnerships, and direct mail
Defined and delivered a content marketing program to tell remarkable brand stories through multiple media, boosting inbound web inquiries more than 15x and landing several thought leadership placements
Built an account-based targeted marketing program that successfully engaged A-list hospital systems and executives
PATIENT PLACEMENT SYSTEMS
Specialized SaaS for skilled nursing facilities
As marketing leader and later GM, restructured the commercial model, redefined the ideal market, and applied creative digital marketing and lead gen to turn around from huge losses to profitability.
Managed all operations, sales and marketing, product management, and development for a leading provider of SaaS census management and marketing software for healthcare providers
Set record annual bookings growth of 263 percent
Oversaw 70 percent annual revenue growth over three years, while cutting operating expenses by 24 percent—leading to the first sustained profitability that continued for five years until the company was sold
Software development and QA for healthcare tech companies
Planned the content strategy and delivered all of the content with a new website launch. Also helped forge the strategy and deliver blog and eBook content that provided the new company with quality content for engagement and SEO.
Within four months KMS Healthcare pushed 13 key search terms to top-10 search rankings and 20 to top-20 search rankings.
SaaS healthcare sdata analytics and marketing company
Researched and defined market opportunities and segments, ideal customers, and buyer personas. Messaging, extensive content strategy and creation, and lead gen supported 2X annual sales vs. budget.
COX HEALTH MEDIA
Marketing guidance, strategy, and progams for healthcare providers
Helped define specific buyer profiles and needs to take what COX Media did well and extend it into an extremely successful new line of business delivering huge value to healthcare providers.
Healthcare AI that informs the best care decisions for patients and providers
Helped refine messaging so target audience could better understand complex medical decisioning AI solution, focusing on human care examples instead of technology. Also executed digital content strategy.