Focus + Ignite Your Marketing
Keep a sharp focus on the marketing fundamentals: Know, show, and grow your market. The Focus + Ignite marketing methodology gets you moving fast, clearly sets priorities and measures, and keeps you moving on track at full speed.
Know your market like a friend. Understand who you are trying to reach and what wins for them, and get your brand and messaging right to speak their language. Our Branding & Messaging Toolkit captures your ideal customer and buyer profiles, unique value, brand promise, and core messaging.
Show your market what your brand promises and how they will succeed by choosing you. Get your brand and benefits on your audience's radar in positive and memorable ways. Create and deliver the right content through the right media to build interest and credibility, boosted by human-supervised AI.
Grow your business by putting it all in place to generate qualified leads and sustain a healthy sales pipeline. Map out a content calendar that boosts your lead programs online, in search, on email, and everywhere your prospects reside. Build pipeline with SEO, SEM, social media, and through every strategchannel.